Everton Signs Official Energy Drink Partnership With Red Bull
Everton has confirmed a deal that will see Red Bull become the club’s new ‘Official Energy Drink Partner’.
As part of the multi-year agreement, Red Bull will benefit from the opportunity to promote their brand globally across the club’s physical and online channels.
Richard Kenyon, Everton’s Chief Commercial and Communications Officer, said: “We are excited to welcome Red Bull into our partnership portfolio and are really pleased that such a globally renowned and innovative brand has chosen to partner with Everton.
“By committing to a long-term partnership, we have the opportunity to work together to explore exciting initiatives and activations, particularly from when we move into our new stadium next summer.
“This agreement is the latest the club has secured in recent months and is testament to the dedication and talent within our Partnerships team.
“I’d like to thank everyone at Everton, and at Red Bull, who has been involved in getting this long-term deal completed ahead of what will be a historic period for the club.”
The long-term partnership, a club record in its category, follows new commercial deals announced by Everton earlier this summer with HPE Aruba, Castore and Aramark.
Meanwhile Christopher Ward extended their existing agreement to become a Founding Partner of Everton Stadium and the club’s Official Shirt Sleeve Partner.
Image: Tony McArdle/Everton FC
