Everton Take Great Step With Forward Associates
Everton has commissioned Forward Associates to work with the club to create exceptional fan experiences at its new stadium.
Venue specialists Forward Associates will collaborate with Everton to design matchday hospitality packages and experiences at the new ground at Bramley-Moore Dock.
The Blues’ new home on Liverpool’s historic waterfront, which began construction in the summer of 2021 as part of a three-year build, will provide an opportunity for a re-set of traditional football hospitality and matchday experiences.
Oliver Wright, Head of Premium Sales, Hospitality & Catering at Everton FC, explained: “Our iconic stadium, in a unique dockside development, will usher in the start of a new era for the club.
“We understand that social gatherings and group rituals are an important part of our fans’ matchday – and this is a stadium which will be the new home for all those treasured experiences.
“It’s clear that Forward Associates see things the same way. They understand stadia, but just as importantly they understand Everton and what our fans expect from our new home.
“Together, we will create premium, but always accessible experiences for everyone to enjoy.”
Everton will soon begin a rigorous process of supporter engagement, including surveys and focus groups, to offer a clearer insight into the new experiences, and gain valuable feedback.


