Everton Women Sign JYSK Partnership

Everton Women has announced a new partnership with international home furnishing retailer JYSK, who will become the club’s ‘Official Home Furnishing Retail Partner’. 

The agreement brings together Everton and the Danish retailer in a partnership that will enhance facilities at Goodison Park and support community initiatives across Merseyside. 

JYSK (pronounced ‘YOOSK’) operates more than 3,600 stores worldwide and will provide furniture and homeware to create welcoming spaces for players, staff and supporters at Goodison Park.  

The announcement marks Everton Women’s third dedicated commercial partnership, following agreements with GGM Gastro and, most recently, Nestlé Confectionery, further demonstrating the growing appeal of the club to leading international businesses. 

Everton Women’s move to Goodison Park has provided a distinctive platform for commercial growth, combining the club’s rich footballing heritage with new opportunities for partners to play a meaningful role in the future of women’s football. 

JYSK will also support the work of Everton in the Community, with furniture featured in the partnership’s launch campaign donated to the charity’s ‘Home Is Where The Heart Is’ programme, which supports young adults experiencing or at risk of homelessness. 

The donated items will make a valuable contribution to the charity’s four-bedroom residential property in the L4 area of Liverpool, further enhancing the welcoming and supportive environment provided for young people as they develop the skills and confidence needed to live independently. 

Andrew Middleton, President of Business Operations at Everton, said: “We’re delighted to welcome JYSK to Everton Women. There’s a natural connection between a business that helps people make a house a home and the next chapter we’re creating at Goodison Park, and we’re looking forward to bringing that to life for our players and supporters. 

“What particularly stands out is JYSK’s commitment to making a positive difference beyond football. Their support for Everton in the Community is a fantastic example of how we want our partnerships to deliver meaningful benefits, both for the Club and the communities we represent. 

“There’s a growing recognition among businesses of the opportunities around Everton Women, and we’re focused on building partnerships that go beyond traditional sponsorship. JYSK is another great addition to that journey and we’re excited about what we can achieve together.”

Roni Tuominen, Country Director, JYSK Ireland & UK, added: “Everton Women has an incredible story with a rich heritage and community roots. The team has made a positive start to the season and we can’t wait to support them at Goodison Park and help turn this legacy stadium into a home.” 

Images: Everton Women – Courtney Brosnan, Ruby Mace and Holly McNamara.