Fanatics Sets New International Sales Record After PSG Champions League Triumph
Fanatics has announced that merchandise sales in the twelve hours following Paris Saint-Germain’s (PSG) UEFA Champions League victory were the highest in company history for an individual team win outside of the USA.
More PSG merchandise was sold in the twelve hours following the win than in the previous three months combined. Immediately after the final whistle fans from 70 countries visited the official PSG online store to buy merchandise.
Sales on the official online PSG Store peaked in the hour after the club lifted their first ever Champions League trophy. Sales between 11:00pm and midnight CET on Saturday 1st June spiked more than 4200% compared to total sales from the entire previous day (Friday 30th May).
Highlights from the record-breaking day of sales include:
– Sales of PSG merchandise spiked in the hour after the game, +4200% compared to all sales the previous day (Friday 30th May).
– More PSG merchandise sold in 12 hours following the final whistle than in the previous 3 months combined.
– Fans from 70 countries bought PSG merchandise from the official online store in the 12 hours following the game.
– 80+ different ‘Champions League Winners’ products made available on the official store within 45 seconds of the final whistle.
– The best-selling item on the official store following the win was the Special Edition Collector’s Jersey.
Image: Fanatics/PSG
