Fanbase Launches New Digital Partnership With Lancaster City

Fanbase has announced the launch of a new digital partnership with Northern Premier League club Lancaster City following a successful trial.

Lancaster City will implement the Fanbase platform throughout their operations, transforming ticketing, hospitality, and membership into seamless, round-the-clock, 365-day-a-year services that are largely automated thanks to Fanbase’s advanced technology.

By harnessing these capabilities, the club will not only enhance the fan experience by utilising Fanbase’s API-driven platform, which will drive the mobile app, web integration, and in-person applications, but also take advantage of the following benefits:

Improved fan purchasing journey: Fans can utilise the quickest ticket purchasing experience on the market, making it easy to buy match, season, event and hospitality tickets in seconds. No hassle and a stress-free experience when engaging with the club.

Increased revenue: Lancaster City can anticipate a surge in match and season ticket sales by providing fans with the convenience of purchasing tickets online round-the-clock with just a click of a button. Some clubs have experienced up to a 70% increase in ticket sales by choosing Fanbase.

Save admin time: By selling digital match and season tickets, the club can eliminate the time-consuming tasks associated with printing, postage, and collection of physical tickets. In addition, managing hospitality through Fanbase saves an average of four hours per week compared to the conventional method of responding to emails and phone calls. This allows the staff to focus on other important aspects of their job, increasing productivity and efficiency.

Fanbase Head of Growth, Jerome McCarthy, commented: “We are hugely excited to announce our partnership with Lancaster City and our first in the Northern Premier League. Lancaster City are a forward-thinking club who are open to new ideas, software and initiatives to engage and grow their fanbase and we are excited to be on the journey with them.

“They will be able to utilise not just the fastest ticketing platform on the market but the data and communication tools that will enable them to have a complete view of their fanbase and make it easier to communicate with the right audiences at the right time, driving fan engagement at the club.

“Community football clubs, more than ever, are seeking a route to sustainability and the platform Lancaster City now has at their disposal will mean they are one step closer to achieving that.”

Dave Evans, Director at Lancaster City, added: “We are delighted to partner with Fanbase so that we can provide easy access to tickets for our supporters. This is another big step forward for the club as we look to increase our fan base and improve the supporter experience.”