FC Barcelona Showcase New VIP Areas At Spotify Camp Nou
FC Barcelona has presented a new concept in Barça Hospitality that will revolutionise its offering, revealing the new VIP spaces at the future stadium.
The creation of new income is a fundamental element of the project to renovate Spotify Camp Nou, the epicentre of the Espai Barça project. With the building work under way for more than three months, the redevelopment of the blaugranes’ new home is moving along and bringing to life a project that will mark a new era in the club’s history.
The availability of boxes and high-quality VIP seating will treble the current offering. As such, it is predicted that new sponsorship agreements and the new VIP offering will generate together some 120 million euros annually.
The club has created an experience centre as a platform and commercial tool to help publicise and commercialise the Espai Barça. The Barça Hospitality Showroom will occupy a space of 1,000m2 that will be in use until the building work is finished at the stadium, and it aims to be a new reference point in the second, guaranteeing a unique experience for clients and guests who wish to enjoy Barça in a sophisticated and exclusive atmosphere.
It will be a space where virtual reality, immersive activities, holograms, and the most advanced technology available will be at the service of those who visit the new space, so that they can see in person and new VIP seating and boxes for the future Spotify Camp Nou.
The launch of the Barça Hospitality Showroom is planned for before the end of the current year and it will be situated on the second floor of the Barça Immersive Tour. In this new space, FC Barcelona will offer a personalised service for both businesses with a potential interest in becoming Espai Barça partners, as well as Barça members and fans and businesses interested in the variety of options regarding VIP boxes and seating, of which life-sized replicas will be available.
Commercialisation of the new VIP offering
The quality of the VIP products will be much higher than the current one and will triple the offer that was in Spotify Camp Nou, a new proposal for Premium seats and markets in the future Stadium, with a total number of 9,900, including seats and available spaces.
To promote the commercialisation and the design of the new VIP offering, FC Barcelona announced at the start of the year a collaboration with Legends, an internationally renowned company, with the aim of maximising the creation of new incomes associated with hospitality in the future stadium.
Image: FC Barcelona
