FC Barcelona Signs Gluten Free Food Brand Partnership
FC Barcelona and ZENB have reached an agreement for the global food brand to become the first Official Gluten Free Food Partner of the club until June 2026.
The agreement was officially signed in the Spotify Camp Nou Box by Juli Guiu, FC Barcelona Marketing Area vice-president, and Nobuhisa Hamana, ZENB Global CEO.
As the LaLiga club’s Official Gluten Free Food Partner, Barça and ZENB will co-produce content concentrating on the first team’s eating habits with a strong focus on the creation of digital content published on the club’s social media channels to reach and engage with Barça fans.
Speaking of the partnership, FC Barcelona’s Marketing Area vice-president, Juli Guiu, said: “We are very happy to begin this partnership with ZENB, a leading company in the gluten free foods sector with a solid history and tradition of over 200 years.
Nobuhisa Hamana, Global CEO of ZENB, added: “At ZENB, we feel a responsibility to develop plant-powered foods, such as pasta that benefit people and those mindful of the planet, and part of that is having a deep understanding of their health value and functionality.”
Image: fcbarcelona.com
