FC Barcelona To Wear Drake Logo For El Clásico

FC Barcelona are set to replace their partner’s logo with an artist’s logo – part of the alliance with Spotify.

The alliance between FC Barcelona and Spotify brings football and music together in order to connect with new audiences around the world.

Sunday’s Clásico will see Barca’s jersey feature the logo of an internationally acclaimed artist – rapper and singer Drake, winner of 4 Grammy awards and the first to surpass 50 billion streams on Spotify – rather than their main partner’s logo.

Those watching the game against Real Madrid will see the silhouette of an owl – the logo of the Canadian singer’s brand.

As was announced when the agreement was ratified, this type of exchange on the front of the jersey is scheduled to happen more as the season progresses.

Juli Guiu, Vice-president for the Marketing area of FC Barcelona, said: “Our alliance with Spotify goes beyond a mere commercial relationship.

“As we have stated on numerous occasions, it is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football.

“This initiative is another example of this desire and the innovative spirit of our collaboration.”

Marc Hazan, Spotify VP of Partnerships, added: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams.

“We’ve always said that we want this partnership to be a celebration of fans, players and artist’s on a global stage—and there’s no bigger stage than El Clásico.”