FIFA World Cup 2026 Official Brand Unveiled
FIFA has unveiled the new FIFA World Cup 26™ Official Brand, which for the first time, will feature an image of the actual trophy with the tournament hosting year depicted.
The Official Brand of the FIFA World Cup 26™ was launched in Los Angeles, USA, in an event that saw FIFA, host countries Canada, Mexico, and the USA, football legends and special guests come together to celebrate the first milestone of journey to the tournament.
The launch also introduced WE ARE 26, a campaign that empowers people, places and communities to play an integral role in launching the FIFA World Cup 26™ Official Brand.
The campaign has captured portraits of faces and places that tell their own unique FIFA World Cup stories, featuring individuals and experiences that await fans in 2026 and inviting everyone to be a part of it.
“WE ARE 26 is a rallying cry,” said FIFA President Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever.’
“The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026.”
The next edition of the FIFA World Cup will be held in June and July 2026, with the champions being crowned on Sunday, 19 July 2026.
CONMEBOL will be the first confederation to kick off the road to 2026, with current champions Argentina and fellow South American teams starting their qualifiers in September 2023.
Image: FIFA
