FK Bodø/Glimt Opens New Concept Store At Oslo Airport
Norwegian football club FK Bodø/Glimt has taken a major step in its global brand expansion with the opening of a new concept store at Oslo Airport Gardermoen.
Created in partnership with PUMA and EA SPORTS, the store, strategically located in the main departure hall of Norway’s largest airport, offers travellers a unique opportunity to engage with the club.
The Oslo Airport concept store represents a new chapter in FK Bodø/Glimt’s commercial and brand strategy, combining sport, retail innovation and digital entertainment to connect with fans and travellers from around the world.
“Our ambition is to build an international brand that embodies the spirit of Northern Norway — innovative, forward-thinking, and bold,” said a spokesperson for FK Bodø/Glimt.
“This concept store is more than a retail outlet; it’s an experience that showcases who we are and where we’re going.”
The design of the store draws inspiration from the new Glimt stadium currently under construction in Bodø, symbolising the club’s long-term vision for growth both on and off the pitch.
Through its collaboration with PUMA and EA SPORTS, the club seeks to engage fans across multiple touchpoints, from physical retail to gaming and digital platforms, while extending the visibility of the Glimt brand to millions of international travellers passing through Oslo Airport every year.
“Few football clubs have managed to merge retail, gaming, and cultural identity in such an innovative way,” the spokesperson added. “We see this as a pilot project that reflects how football brands can connect emotionally with audiences far beyond their home markets.”
Images: FK Bodø/Glimt
