This weekend will see Forest Green Rovers further cement their relationship with Quorn with the announcement of an official partnership for the remainder of the 2017/18 season.
Quorn have been an essential part of the matchday experience at The New Lawn since 2015 and this deal will help to spread the message of the benefits of a plant-based diet.
To help mark the announcement, Forest Green Rovers (FGR) will be giving away Quorn nuggets with every portion of chips bought in the concourse of the East Stand at this weekend’s match against Crawley.
Helen Taylor, Forest Green Rovers chief executive, said: “We have worked with Quorn for almost three years and from the very outset we were excited about the fact that Quorn were launching a Vegan range of products and we introduced their vegan range here first.
“Fast forward three years on and we are absolutely delighted that we are in a situation where we are working officially with Quorn who have really loved what we are doing here and are massive supporters of our ethos. We share their values in terms of them wanting to promote plant-based ingredients and products.”
A spokesperson for the brand said: “It is fantastic to see so much media coverage of vegan diets, as the world catches up with our ethos and that at Forest Green Rovers.”
“We are delighted to help serve delicious vegan meals at The New Lawn and help millions of people eat their favourite meals meat free every year.”
FGR’s relationship with Quorn began three years ago when they started developing the vegan pieces and nuggets that are now sold at The New Lawn.
The products have been incredibly popular at the club, which sold 12,750 nuggets in the first season alone and is now selling over 200 Q Pies every match day
The head chef at the club, Em Franklin, has embraced Quorn as an ingredient and used it to develop a food offering that is the envy of clubs across the country. In the last two years the club’s iconic Q Pie has been commended at the British Pie Awards and the club was awarded the Sport and Leisure Catering Magazine ‘Menu of the Year’ award.
The company has played a big part in helping FGR to become a sustainable, vegan football club, and the two organisations worked closely for FGR to achieve the Vegan Trademark last year.
Few could have anticipated the global appeal going vegan would have, with the club’s message reaching an audience of almost two billion people since promotion to the Football League in May.