Fulham Sign Principal Partnership With ClickHouse
Fulham Football Club has announced ClickHouse, a global technology company specialising in real-time analytics, data infrastructure and AI applications, as its newest Principal Partner and Front of Shirt Sponsor of the Men’s First Team.
The multi-year partnership will see ClickHouse feature on the front of the Men’s First Team home, away and third kits.
ClickHouse will also feature across Craven Cottage, the club’s digital channels, matchday assets and a range of supporter-facing experiences throughout the partnership.
The collaboration reflects Fulham’s continued focus on innovation, performance and delivering engaging experiences for supporters, both at Craven Cottage and across the club’s digital platforms.
Developers and companies worldwide including Meta, OpenAI, Sony, Tesla, and Visa use and contribute back to ClickHouse, making it a truly global open-source project. As AI becomes more prevalent, ClickHouse has emerged as the database of choice.
Jon Don-Carolis, Chief Revenue Officer at Fulham Football Club, commented: “We are delighted to welcome ClickHouse as a Principal Partner and Front of Shirt Sponsor of the Men’s First Team.
“ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”
Aaron Katz, CEO at ClickHouse, said: “ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club. Both organisations have shared values of high performance, ambition, and excellence.
“We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”
Fulham Football Club and ClickHouse will work together throughout the partnership to deliver activations that celebrate innovation, performance and the power of real-time insight, creating engaging experiences for supporters at Craven Cottage, across digital channels and within the wider Fulham community.



