FWP Secures AFC Fylde Shirt Sponsorship

FWP, the leading architecture, design and master planning practice, has been unveiled as Vanarama National League North football club AFC Fylde’s new shirt sponsor.

The deal for the 2022/23 season will see FWP’s name and logo feature on the Lancashire club’s home and away kit for both the women’s and men’s teams.

FWP has built close links with the football club with the group’s specialist sports multi-disciplinary team creating the awarding-winning Mill Farm Sports Village at Kirkham, including AFC Fylde’s 6,000 capacity ground.

The business, which is based in Preston, has also collaborated with the club’s foundation to help it deliver projects, including popular half-term sports camps, held across the Fylde Coast and further afield.

FWP has worked with a host of football clubs to develop new stadiums and upgrade existing facilities. They range from Premier League Everton and Manchester United and EFL clubs Preston North End and Fleetwood Town to FC United, Chester, Hastings United, Weymouth and AFC Fylde further down the game’s pyramid.

It has built a national reputation for delivering successful football and sports ground projects, through its design work and by creating sustainable community stadiums that generate much-needed income streams.

FWP’s strategic advice and design expertise, as well as the ability to work to budgets, also proves crucial when clubs have limited resources for their plans.

The business, which also has offices in Manchester and London, is a strong supporter of non-league football. As the Northern Premier League’s official ground design and architecture partner, it has sponsored its fair play awards in recent seasons.

The Southern Premier League has also benefited from FWP’s support, again as sponsor of its fair play and merit cup awards.

David Robinson, FWP managing partner, said: “FWP is delighted and proud to be AFC Fylde’s shirt sponsor for both the men and women’s teams for the new season.

“AFC Fylde is an ambitious club on and off the field. We’ve built a strong working relationship over recent years through our work at Mill Farm and our support for its community activities.

“We have also recently been instructed to design and develop new facilities for AFC Fylde’s women’s team who currently play in the FA’s Women’s National League, Northern Premier Division. 

“Their new home, Kellamergh Park, will be brought up to modern standards and the team will hopefully benefit from the incredible achievements of the England national side.

“We’re committed to supporting non-league football, whose clubs, like AFC Fylde, hold a special place in their communities. We’re really looking forward to the new season and seeing the players run out with the FWP logo on their shirts.”  

Image: David Robinson, left and club chairman David Haythornthwaite,  right, and club captain, Alex Whitmore, centre, with the new kit