Gatorade becomes the official sports nutrition partner of Manchester City’s women’s team.
Manchester City has announced that their multi-year global partnership with Gatorade will see the sports fuel company also become the Official Sports Nutrition Partner of their women’s team.
As part of the partnership, the women’s team will have access to the elite Gatorade portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI).
At the Academy Stadium, where City’s women’s team play all their home matches, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.
Gatorade and Manchester City will also work together to create informative video content that fans across the world will be able to enjoy via the Club’s digital channels.
Commenting on the new partnership, Gavin Makel, Head of Women’s Football at Manchester City said: “Everyone at Manchester City is excited to welcome Gatorade as an official partner of our women’s team. As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch.”
Lina Nawas, marketing director, Gatorade International, commented: “Expanding our ongoing partnership with Manchester City to now also fuel the women’s team is a wonderful opportunity to work with one of Europe’s best women’s football teams as they continue to challenge for titles.”
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