West Ham United have announced that Hawes & Curtis is to become the Club’s official tailor.

The quintessentially British brand will dress key Club representatives, including the first-team squad, management and coaching staff, in its renowned suits, shirts, accessories and shoes.

The partnership, the first of its kind for Hawes & Curtis, will be officially unveiled for the Hammers’ European bow in the third qualifying round of the UEFA Europa League on Thursday 28 July.

The new sponsorship deal has occurred at an extremely exciting time for both organisations, with West Ham’s forthcoming move to the iconic London Stadium on Queen Elizabeth Olympic Park and Hawes & Curtis’ international expansion.

The formalwear collection based on the one worn by the players will be available in the Club’s new Stadium Store on Queen Elizabeth Olympic Park and online at www.officialwesthamstore.com, as well as via the Hawes & Curtis Stratford store.

The collaboration is a natural fit for the two London organisations.

Like West Ham United, Hawes & Curtis boasts more than 100 years of heritage and a promising international future. From a single store in the Piccadilly Arcade in 1913, Hawes & Curtis has grown into a globally renowned brand.

West Ham United Vice-Chairman Karren Brady said: “As West Ham United make the move to an iconic London landmark, it seems apt that we should be joining forces with Hawes & Curtis, another historic London institution.

“The bespoke West Ham United formalwear is clearly of the highest quality and the team are absolutely going to look the part come the new season at our magnificent new home.”   

Touker Suleyman, Hawes & Curtis CEO, added: “This is a fantastic time to be partnering with West Ham United. We are delighted to be the official tailor to such an inspirational team that is truly progressing. We know the team and the fans will love the new outfits.”