Hibernian Appoints PTI Digital To Drive Digital Transformation

PTI Digital  have been appointed by Hibernian Football Club to support its data and digital roadmap and underlying technology infrastructure.


Hibernian FC’s new leadership team have recognised that to achieve its vision they need specialist support in regard to data and fan engagement. PTI have been retained to help drive that vision over the next three years, bringing its Managed Services Provision and will be helping design and deliver Hibernian’s data and digital roadmap.


PTI will also be deploying its expertise to helping Hibernian build its own Data Lake and Single Customer View, enabling the Club to visualise and analyse its own data in real time. PTI will also be optimizing Hibernian’s digital estate, improving its website and streaming proposition and working towards a Single Sign On across the entire Club.


Ben Kensell, Hibernian Chief Executive said: “We’ve got huge ambition at Hibernian FC and a talented group of people that can help make this club a success. One thing that was clear when I arrived was that we were behind in terms of the management of data and the use of marketing data. I have worked successfully with PTI previously and really like their clear, understandable and friendly approach. We are looking forward to working with them and getting started.”


Mike Bohndiek, Chief Executive Officer at PTI, added: “We believe fundamentally in empowering our clients to take control of their own data, giving them the confidence to be able to visualise and analyse it at their own speed, to their own requirements thus enabling them to make decisions in real time that drive the business forward. We are delighted to be able to work with Ben again and look forward to integrating ourselves into the wider Club.”