Holland & Barrett Becomes Official Sleeve Partner Of Salford City
Salford City Football Club has announced a new expanded partnership with Holland & Barrett that will see the wellness retailer shape the future of the club’s nutrition performance and wellbeing programme.
Holland & Barrett will become the club’s Official Nutrition Performance Partner, with the Holland & Barrett brand displayed on all three kits of the men’s, Lionesses and Academy team shirts from 2026-27 onwards.
Having first partnered with the club in December 2025, the announcement marks a significant expansion of the relationship, with Holland & Barrett becoming a Principal Partner, including the designation of Official Sleeve Partner, as part of a wider collaboration focused on performance, nutrition, wellbeing and community wellness.
The partnership will see Holland & Barrett work alongside the club to enhance its performance nutrition programme while also documenting authentic wellness journeys that demonstrate the role nutrition, recovery and everyday wellbeing play in achieving peak performance.
The partnership will also see Holland & Barrett regularly interact with the community, engaging with supporters throughout the city of Salford and Greater Manchester, including in its flagship Manchester store on Market Street.
Gavin Fleig, Chief Executive Officer at Salford City Football Club, commented: “We’ve seen our partnership with Holland & Barrett develop and strengthen throughout the past six months -offering our players, staff, and fans access to unrivalled wellness products, nutrition advice and expertise from the cutting edge of science.
“Nutrition sits at the very heart of high performance and both physical and mental wellbeing. What excites us most is Holland & Barrett’s understanding that individual health and performance isdriven by both consistent daily habits and a person-centred approach.
“We’re hugely grateful to have them on board and are excited to see the partnership flourish further in the months and years ahead.”
Anthony Houghton, Chief Executive of Holland & Barrett, commented: “Over the past six months we’ve seen first-hand how closely our ambitions align with those of Salford City, so we’re delighted to be taking our partnership to the next level.
“This partnership is about much more than football. At Holland & Barrett, our purpose is to help people live longer better, and Salford City gives us a fantastic opportunity to bring that purpose to life.
“Together we’ll combine trusted expertise, accessible products and services with the power of the club to inspire healthier choices, support performance and help drive community wellness across Salford and beyond. We’re excited about what we can build together over the coming years.”
Image: Salford City FC
