How is digital transformation changing the future of football federations?
In Focus: Pixellot – Digital transformation is the use of technologies to fundamentally change the way national associations operate and deliver value to their entire ecosystem. Across the 19 sports Pixellot covers, Digital Transformation appears in one form or another as a key objective in all strategic plans. Brian Phillpotts, VP – Business Development at Pixellot explains.
Why should a federation consider a digital transformation strategy?
There are several reasons:
– Establish a direct relationship with all stakeholders using a single, efficient platform.
– Develop a one-one relationship with individuals and grow fan loyalty and satisfaction by providing more personalized, relevant, and engaging content and services across multiple touchpoints.
– Increase revenue streams and profitability by creating new business models and opportunities, such as e-commerce, paid subscriptions, sponsorships, and new ad inventory.
– Improve operational excellence and decision-making by using data-driven insights and best practices.
– Enhance governance, including on-field discipline.
But isn’t digital transformation just for bigger, wealthier organisations?
No, in fact, smaller and medium-sized federations can benefit from digital transformation since it levels the playing field cost-effectively and will enable future growth with modern and agile workflows.
What are the benefits for fans?
For the individual, it’s a whole new ball game.
I am a fan, a player, a coach, a dad, a referee… I buy tickets and merchandise. They are provided with a more personalised, interactive experience, filtered according to complex profiles.
The ability to personalise messaging and exclusive content results in deeper engagement more often and allows the federation to understand more about the individual further helping refine the personalised messaging in the future.
Where does Pixellot fit in a governing body’s digital transformation strategy?
Pixellot is the world’s leading provider of AI-powered video and analytics solutions for sports. Pixellot’s technology uses a multi-camera array to capture and produce live broadcasts and highlights of matches, as well as provide coaches and analysts with in-depth stats, analytics, and video tools for improved decision-making.
Pixellot’s technology was developed to be an asset for sports federations looking to undergo digital transformation. This is usually:
In cases where a federation has already introduced digital transformation into its systems, content produced with Pixellot technology is used to gather rich data from fans.
In cases where Pixellot OTT is the first digital transformation step and registration is the first direct personal source for data gathering.
Pixellot systems and services contribute in the following ways:
Increasing fan engagement. Pixellot’s live streaming capabilities can help federations to reach a wider audience of fans with its customizable OTT platform and interactive viewing experience. It has all the tools to manage, monetize and increase engagement on social media and other platforms.
Improving league and team performance. Pixellot’s data and video platform provide the coaching staff with advanced analytics and analysis tools. They provide automated and detailed analysis of every match, a video exchange, and a self-tagging platform. This is also key in young player development.
Officiating – Easily accessible video resources make it easy to improve the skills of referees and linesmen and help create a methodology for professional self-improvement.
Monetization – Pixellot’s open and integrated platform was built to enable cost-effective and efficient production of football matches that can be streamed to betting companies, over OTT, and TV channels, as well as monetized through advertising and subscriptions.
Enhanced Governance – The fact that more matches are filmed aids the entire disciplinary process.
Some prime examples:
The Football Association of Ireland used Pixellot’s technology to put women’s football on par with the Men’s in a matter of 3 seasons!
Birmingham FA used Pixellot’s technology to drive a major improvement in the abilities of their officiating staff.
The Chilean and Hungarian Football associations are using Pixellot to develop the next generation of players, providing video and analysis for coaches at all levels.
Conclusion
Digital transformation is crucial for the future of sports federations. and Pixellot is spearheading the quick, seamless digital transformation of football federations around the world.
