How Successful Are Casino-Sponsored Football Clubs?
Sports sponsorships have become a common practice in the modern world because it’s a smart marketing approach. Both parties have a lot to gain if the deal is right. First, the sponsor gets more exposure and relevance, whereas the sports team gets the much-needed funding to get the best players. Since we sports fans are usually risk-takers, we often see online gambling brands as major sponsors.
Why is this the case? Does the sponsorship deal really matter to these platforms and what do they gain? These are all the questions that will be answered later. Before we begin, it’s important to mention that any no wagering casino can benefit greatly from a partnership with a successful football club. Let’s take a look at a couple of successful casino-sponsored clubs.
Real Madrid
World-famous, Real Madrid is the perfect example of a successful club that has sponsorships and deals with gambling companies. It’s no wonder really because the club has a massive following. Even those who are not the club’s fans know about it and watch their games. Over the years, the club has repeatedly won multiple competitions. That’s why brands keep competing to sponsor it. Club’s massive success is the reason why brands stick with it. Besides gaining a lot of exposure, their partners will be associated with one of the best football clubs out there.
Everton
Everyone who enjoys watching the Premier League knows about Everton. Attracting the top casino brands is not only reserved for top international performers. Teams that have a lot of success in the best leagues are equally appealing. Everton is the perfect example, as the club still gathers a huge following around the globe. Locals support this team which has shown what it’s made of multiple times over the years.
Manchester City
Manchester City is one of the top performers in the English Premier League. But there’s more to the club which was close to winning the Champion’s League. That quest remains for the team, but it doesn’t change its legendary status. Now closing to being 150 years old, the club has a cult following and a mass of fans. Therefore, many brands from different industries want to be their sponsors, online casinos included.
AC Milan
Being a partner with AC Milan is the primary goal for many online casino brands. The team is one of the most recognized brands globally due to its success in the Champion’s League. It has won the prestigious competition seven times, which places it among the best international football teams. Therefore, anyone who partners with them is going to get massive exposure. One thing is certain, with such a rich history, the club will win another Champion’s League in the future. The only question is when.
Paris Saint Germain
PSG F.C. is home to numerous talented players. The team has so many stars in its team that it’s the perfect target for sponsors, online casinos included. Due to its exclusive status, PSG has become a brand that only teams up with the biggest players in the online gambling industry. That way, the team picks respectable partners so their reputation is unharmed. With so much success behind it, it’s obvious that whoever partners up with this winning team has a lot to gain.
Conclusion
These are only a couple of hand-picked teams that stand out in the sea of football leagues, tournaments and other competitions. There are hundreds of other successful teams with online casino sponsorships. Therefore, it’s safe to say that numerous casino-sponsored football clubs achieve huge successes. It’s one of the reasons why so many brands approach them, seeking to grow their businesses by partnering up with them.
Image: Ferdinand Stöhr – Unsplash
