How The Removal Of Betting Sponsors In Football Will Affect The Teams
For those who are unaware, as of 2026, the Premier League is no longer allowing betting sponsors as the main sponsor on shirts. This is quite a big change as the Premier League is synonymous with betting sponsors and betting as a whole, so this change is quite a big landmark for the sport.
The change is one that has been coming for a while and affects the sport and the teams in a lot of different ways. But, it also affects the fans too.
What is Being Banned?
From the 2026/27 season, the Premier League are prohibiting clubs from placing logos or names of gambling companies on the front of their shirts. This means that clubs are still allowed to have the sponsors on the side of the shirts, and their social media and stadiums are all being kept the same. So, the change isn’t as large as it once thought,
How The Fans Are Affected
It is no secret that sports betting is massive and with football being the biggest sport in the world, it also has the most bettors that watch it too. With this comes some negatives like the addiction side of betting, with betting sponsors plastered on the shirts of the teams that people love, there is a constant reminder of betting that the Premier League wants to slightly stray away from.
There is also the effect that this has on kids, while parents may love sports betting and a wager-free bonus at online casinos, children being subjected to seeing their idols wearing betting sponsors draws some negative views to the sport.
One of the best things about the current sponsorship deal is that the betting sponsors are not allowed on kids’ football shirts, meaning when a parent buys their child a sport. They aren’t plastered with a large betting sponsorship.
How The Teams Are Affected
In the current Premier League season, nine of the clubs have betting sponsors on their shirts. These clubs include Brentford, Burnley, Crystal Palace, Leeds, Newcastle, Southampton, Watford, West Ham and Wolves. At first, this may seem like a massive change that will negatively affect these clubs.
However, once you look into it at a deeper level, you realize that the clubs themselves are not losing much for many reasons. The biggest is the ease of them getting another sponsor. Premier League clubs are some of the biggest teams in all of the sports and a company sponsoring the shirt of a club is going to be a major boost for the company.
A big club like West Ham will have hundreds of sponsors rushing to be on the front of their shirts and they will have no problem replacing their betting sponsor.
Financially
Premier League clubs are businesses as well as football teams, and being in the biggest league in the world is going to make them a lot of money. They have massive TV sponsors and make money through other sales, like tickets and shirt sales, so the loss of a betting sponsor will not have a massive effect on these clubs.
Is The Change Good?
Depending on how you look at it, the Premier League banning betting sponsors is a good change and pushing football in the right direction. Even if you love betting, you have to understand that some people have gambling addictions and seeing a constant reminder on their team’s shirts may be unhealthy for them.
However, the large sponsor being removed is good but the clubs will still have betting sponsors through the ground and, sometimes, still on their shirts. It feels like a small change that will snowball into a bigger one down the line.
