There have been some interesting launches this summer, and a lot of attention has been focused on the channel & method of launching the kit and/or new players.
Particularly, a lot has been mentioned around the social media posts via whatsapp, snapchat, facebook etc…
We decided to take a very crude data approach, ‘simple’ one might say. We wanted to see which clubs got the most website traffic to their online merchandise stores COMPARED to their previous 6 months. This is to reveal if there was a ‘spike’ in activity for their new kit launch.
To find out how Barnsley was classified at the top read the full article to find out: https://blog.discountif.com/barnsley-had-the-best-online-kit-launch-for-17-18-season-a0e550264e94
As always we’d be happy to listen to your feedback and thoughts on the subject.
If you’d like to get further insight into your merchandise store, and how you can improve revenues feel free to contact us on www.discountif.com, or our email firstname.lastname@example.org.