In Focus/ Crowdguard: Keeping Matchday Crowds Safe
How Crowdguard supports football and rugby clubs across Britain and Northern Ireland.
At Crowdguard, we believe that protecting matchday crowds is about far more than simply putting barriers in place — it’s about people, partnerships and proportionate solutions that really work. As Platinum Sponsors of the Football Safety Officers Association (FSOA) and sponsors of the Rugby Union Security Association (RUSA), we are proud to play a vital role in helping clubs and stadia protect fans, players and staff through trusted Hostile Vehicle Mitigation (HVM) solutions.
Working With Football and Rugby Clubs: Trusted Partnerships, Not Just Suppliers
From Premier League stadiums to local rugby grounds, every venue faces unique challenges when it comes to crowd safety and hostile vehicle risk. At Crowdguard, we don’t take a one-size-fits-all approach. Instead, we partner with clubs and their safety teams, offering tailored advice, flexible solutions and hands-on support every step of the way. Whether it’s managing phased ingress and egress, working within tight budgets, or coordinating with local traffic management companies, we’re here to make HVM simple, effective and affordable.
Our Process: Plan, Provide, Protect — The Right Solution For Every Club
Our robust HVM risk assessment process ensures that your club is fully informed and protected. Starting with a Threat, Vulnerability and Risk Assessment (TVRA) and Vehicle Dynamics Assessment (VDA) (where appropriate), we deliver a clear picture of any vulnerabilities and practical, proportionate recommendations.
We don’t just recommend a product, we design a HVM plan and solution that works operationally, financially and logistically for your specific stadium and event. Importantly, we take the time to explain any residual risks, so clubs can make informed decisions without overspending.
Independent Advice & Access to the Best Solutions on the Market
At Crowdguard, our independence is your advantage. Because we don’t manufacture equipment, we’re free to provide impartial, expert advice—always focused on what’s best for your needs. We take pride in delivering tailored solutions, whether that involves a single system or a multi-system installation, to ensure the final specification meets your unique security and operational requirements.
Whether you need a permanent or semi-permanent perimeter system, or temporary protection for a Zone Ex area, high-profile event, match, or concert, we design the right solution for your specific location and circumstances.
Flexible, Affordable and Proportionate: Putting Clubs in Control
We know that budgets and operational needs vary, which is why we offer:
– Free advice and site assessments
– Trial deployments of HVM solutions
– Collaboration with your existing traffic management partners — no unnecessary duplication of cost or effort
– Flexible purchase and long-term rental options or season contracts— so you’re always protected, on terms that work for you.
Our approach means clubs stay in control, with solutions that are proportionate to the threat, operationally practical and aligned with budget realities.
Doing the Right Thing: Why Clubs Choose Crowdguard
At Crowdguard, we genuinely care about doing the right thing. Clubs trust us not just because of our expertise, but because we’re honest, friendly and here to help, not to upsell. We understand the pressures on safety teams and work alongside you as a partner, providing clear advice, practical solutions and ongoing support, so you’re never left managing risk alone.
Keeping Your Fans Safe
If you’re part of a football or rugby club looking to enhance your matchday safety, protect your crowds and understand your HVM options, we’re here to help, no pressure, just honest advice.
Get in touch to arrange a free consultation and see how Crowdguard can be your trusted HVM partner. Because when it comes to keeping crowds safe, we’re all on the same team.
