In Focus: En2End - The Magic Of Matchday
En2End bring the magic of matchday to the masses with their unique hybrid experiences. Founder, Claire Hughes discusses how they create these experiences for clubs, rights holders and brands that delight fans at home and away.
Since being established in 2019, En2End has gone from strength to strength, successfully pivoting during the Covid-19 crisis from delivering physical VIP matchday experiences and partner activations, to creating bespoke online solutions for governing bodies such as UEFA and global brands including FedEx and Vitality.
The events Claire and her team curate provide partners with a platform for continual engagement with their own clients and fanbase, as well as allowing brands to maximise their matchday rights.
By combining the very best elements of the in-person experience with a top-class virtual presence, En2End has created several hybrid and virtual events which have included a series of one-hour preview shows for UEFA’s Champions League, Europa League and EURO finals.
These events brought UEFA together with their global partnership network in a hybrid environment and viewed by audiences across the globe.
“The innovative and creative events produced by En2End allowed us to engage with our clients and involve them in the excitement of the UEFA Euro 2020, UEFA Champions League and Europa League fixtures from the comfort of their own homes. Their responsiveness, professionalism and support was fantastic and our teams were very pleased with the outcomes”
Guillaume Sabran – Head of Sponsorship & Licensing, UEFA
Hybrid Events & Connecting With Gen Z
“It’s not about replacing the in-person experience,” explains Claire. “It’s about how we’ve adapted and developed this experience to offer it to a wider audience using technology. We have all learned to use technology more frequently in our daily lives so why would we go backwards, especially when the younger generations are watching and interacting with sport in a completely different way.
“You’re always going to want to be at an event in-person – that is still the ultimate experience – but to be able to talk to a wider and younger audience, hybrid activation is crucial.
“They’ve grown up as digital natives and they’re the future fans of sport and brands. It’s about adapting the traditional way of activating. Technology is so adaptable and it’s changing at a rate of knots.
“We recreate that in-person experience online. You can still get nice touch points but by combining in-person with online you get a better fan experience whilst allowing partners and rights holders to really maximise the use of their assets.”
Benefits of Hybrid Events
Hybrid events, which blend both in-person and virtual elements, offer substantial advantages that are highly beneficial for brands aiming to elevate their event and sponsorship activation plans. Here are some key reasons why:
– Extend Audience Reach
– Enhanced Engagement & Gamification
– Cost-Effectiveness
– Data Analytics
– Sustainability
– Flexibility, Resilience & future proofing
To find out more, or to request your free session on how hybrid activation could work for you please email: claire.hughes@en2end.com or visit: www.en2end.com
Images En2End
