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From music to transportation, from the hotel industry to commerce – in the digital age, whole industries are being disrupted by companies that use technology to deliver on customer expectations, then exceed them in a way that keeps them ahead of the competition. No one should assume football is immune from similar disruption.

THE BLOCKCHAIN EXPLAINED

The blockchain is a distributed public database that keeps a permanent record of digital transactions. It’s the technology behind cryptocurrencies such a Bitcoin. It allows anyone to own and transfer assets digitally without the need for a third party to ensure confidentiality and compliance.

 

By taking advantage of cryptocurrencies and the wider token economy, football clubs can receive additional funding, while fans can invest in the clubs they support. Meanwhile, they can be directly rewarded for their loyalty through exclusive access to football-related services, merchandise, events and unique VIP experiences.

 

A football-focused token economy could even mean that international fans could build up a portfolio of clubs in the same way that some may already buy stocks in London, New York and Tokyo. As well as strengthening successful clubs, the system could help struggling clubs stay afloat and re-engage with an increasingly disillusioned fan base, who could be located anywhere in the world.

 

It’s an exciting opportunity to truly disrupt football. And I’m proud to say my company, The London Football Exchange, is leading from the front. We’re midway through an Initial Token Offering that every fan is welcome to invest in. The offering will generate 4 billion tokens with 2.4 billion made available for general sale. The tokens will be priced at $0.20, which equates to a fundraising goal of approximately $350 million.

 

Harnessing the power of technology for the good of football – working with you

We are determined to harness the power of the technology for the good of football and are committed to working with clubs, fans and other stakeholders to strengthen the game.

 

A team of expert advisers have been put together that embrace a deep understanding of football, corporate governance, legal and financial know-how. Our platform is being built to use cutting edge technology.

 

Everything we do is rooted around investment in robust systems that will offer the highest level of security and pass the highest regulatory standards.

 

The LFE has begun the process of engaging with the football community. We want to harness the interest and support to ensure the expert technology we have is used for as many benefits as possible.

 

We are overwhelmed by the initial interest. The first wave of financing has begun, and the response is very positive.

 

We are listening and engaging with the football community. Very soon we will have the chance to reach many more through our strategic partnership with Soccerex, the world’s leading football conference deliberately chosen so we can extend our dialogue. We want to meet as many from the football world as possible. Everyone’s feedback matters to us.

 

Investing in the future

Technology is slowly changing the beautiful game. But blockchain could be the biggest disruption of all. The technology brings security, transparency, and lowering of costs throughout the football ecosystem. Help us harness the power of technology to make the beautiful game even stronger.”

 

For more information visit www.lfe.com