In Focus: Mitigating The Impact Of Physical Distancing Through Design

In Focus: 442 Design

fcbusiness speaks to David Dunn, MD or 442 Design


In the latest of a series of video interviews with key people from the football industry, fcbusiness editor Aaron Gourley speaks to David Dunn, Managing Director of 442 Design about the challenges facing football in a post coronavirus world and how design can mitigate the impact of physical distancing in the sports and retail environment.






Collaboration and new store design for Adidas and Arsenal at the flagship Armoury. 442 worked closely with Adidas Global and adidas UK to develop a look and feel that represented both the brand aesthetic and the club DNA. The new store has high impact audio visual display and content, street art graphics, interactive fan zones, bleacher style seating area and several innovative new store concepts. This is an unforgettable, shareable in-store experience at the home of club. 442design.com/work/armoury-2019/



New city centre store and fan experience launched in tandem with the clubs return to the Premiership. The Fan Hub reflects the vision and key principles at the heart of the club – partnership, community, hard work and touches of delight. The store is a destination for fans of all ages to truly immerse themselves in a Norwich City environment. Features include state of the art LED screens and audio, football simulator experiences, match ticketing, club heritage, gaming zone and retail display. 442design.com/work/norwich-city-fc-fan-hub/



West Ham United moved from Upton Park to their new 55,000 seat Stadium at Stratford in 2016. The move signalled a step up for the club both on and off the field. As part of the retail and commercial growth strategy, WHU appointed 442 to design a high volume retail and catering experience that works on both match day and non match days. The new store is over two levels and floorspace is approximately 15,000 square feet. Starting with an empty shell and core unit, 442 designed from concept planning and layout of all areas to all detailed and construction drawings, lighting, graphic design and specification. The store opened in August 2016 to record breaking sales. 442design.com/work/west-ham-fc/


About 442 Design

A leading design company that challenges the conventions of traditional Food, Drink and Retail spaces to help build forward looking brands and memorable customer engagement.

Visit 442design.com for more information


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