In Focus: Novuna - Financing Fandom

How flexible payment options are helping fans gear up for the new season.

For many fans, the rising cost of supporting their team can be a real barrier. Here’s how flexible finance is helping make matchdays, merchandise and memories more affordable without compromising the passion.

The true cost of being a modern football fan

From season tickets to travel, replica kits to matchday food, the price of being a loyal supporter has steadily climbed over the years. Many supporters are now spending hundreds, sometimes thousands, each season just to stay connected to the club they love.

For a dedicated fan, that can mean tough choices: skipping away games, holding off on the new kit, or settling for standard seating rather than the hospitality upgrade that would make the day unforgettable.

A game-changer for affordability

Flexible finance options are transforming the way supporters access the game. With interest-free or low-interest instalment plans, fans can spread the cost of their season tickets, paying monthly instead of all at once. By breaking down costs into manageable payments, finance makes it possible for more fans to enjoy more of what they love.

Why it works for clubs too

Offering finance isn’t just good for fans, it’s a win for clubs as well. When supporters can pay over time, they’re more likely to:

– Commit to season tickets earlier

– Upgrade to better seats or hospitality packages

– Spend more in the club shop and online store

In fact, our recent survey of over 2,000 consumers revealed that fans would be comfortable spending an average of 136% more on annual fees, if they could spread the cost over 12 months.

For clubs like you, this means higher sales, better cash flow and stronger long-term fan relationships. It’s a strategy that supports both the passion in the stands and the performance on the balance sheet.

Timing is everything

With the season started, now is the perfect moment for clubs to introduce or promote flexible payment options. Supporters are excited, hopeful and ready to invest emotionally (and financially) in the months ahead. Finance can make that investment easier and more rewarding. And with no integration needed, you could be up and running in a matter of weeks.

Making fandom more affordable with Novuna

Just as clubs are strengthening their squads during the transfer window, they can also strengthen their connection with fans, ensuring no one is priced out of the action. At Novuna, we believe every fan should have the opportunity to follow their team without financial strain.

Our range of finance products can be tailored to suit your supporters and your club’s goals. With smart, responsible finance, everyone wins, fans enjoy the season to the fullest and clubs unlock new revenue opportunities. The season has begun. The passion is real. Let’s make sure it’s accessible for everyone.

Request your pricing today by emailing: Sandip.Patel@novuna.co.uk  www.Novuna.co.uk/Football-Finance