In Focus: Novuna’s Solution To Affordable Season Tickets
As one of the UK’s most respected and successful finance providers, over 1 million individuals and businesses are trusting Novuna each day. So while the cost-of-living crisis continues, fans are struggling to justify the upfront cost of season tickets. With Novuna, clubs are able to set up easy payment options, helping them retain loyal supporters. We speak to Sandip Patel to find out more.
What is the process for setting up a finance option for clubs? Getting set up with Novuna couldn’t be easier. Our bespoke football season package requires zero integration or development from football clubs, meaning they can start offering finance immediately. Additionally, clubs can provide finance options without needing an FCA licence, removing any regulatory barriers. They will have a dedicated onboarding manager who will ensure everything is up and running, before handing them over to a Relationship Manager with expertise in the sector.
A club we recently signed up had this to say about their onboarding experience:
“After our previous finance provider pulled away from offering their service, we needed a replacement that understood the market. With Novuna’s solution, we had the ability to offer finance to our fans from a well-known company in the industry. The onboarding process with Novuna was quick and easy. With the cost of living playing on everyone’s mind, it’s never been so important to give the fans the option of spreading the cost of their season ticket. With their no recourse model, if a customer fails to pay, Novuna deal with it without recalling the money from us. It’s a win-win. I would highly recommend Novuna’s solution to other football clubs and membership businesses.”
If you were to contact us today, you’d be able to offer finance on your tickets for next season, it’s that simple.
Are there any set up fees?
No, we don’t charge the club for set up, nor do we charge annual fees to use our system. The club can choose to offer interest free or interest-bearing finance depending on what works best for them. Plus, they can also get started without an FCA Licence, which means the entire process end-to-end is free of any charges.
And what is the process like for fans?
Really easy. They’ll visit a dedicated website, search for their club, click a few buttons and off they go. They will get an instant decision. They’ll pay in monthly instalments over six, or 10 months, depending on their preference, but the club will receive the money from us upfront within 3 working days of application approval. It makes managing cashflow much easier and means the club doesn’t lose out financially if the fan fails to pay.
What financial security does Novuna provide?
We’re the only lender on the market to offer a service which means we don’t recover the money from the club if the fan falls into arrears. We take all the risk in that respect, which means the club can focus on what they need to and let us deal with the financials.
How do you ensure data security, and do you work with clubs to ensure this?
As one of the UK’s biggest point-of-sale finance providers, data security is a non-negotiable for us. Novuna process applications worth over £2bn per annum and have been providing financial services in the UK for over 40 years.
Can finance options be tailored to meet the needs of different fan groups?
Absolutely. At Novuna, our whole ethos is about treating customers as individuals, not as just another number. That’s why we make our finance options as flexible as possible. The fan can choose a repayment term to suit them; some will opt for a higher monthly repayment over a shorter term, some will want to pay during the season and some will go for small repayments spread across the full year. All those options are available with us. We also allow the customer to pay back their loan at any time for no additional cost.
What impact can offering finance options have on ticket season sales and revenue potential?
Offering an affordable monthly repayment option is a no brainer. It can help clubs fill their stadiums, gives loyal fans the chance to show their continued support – even during hard times – and can attract the next generation of supporters regardless of their financial circumstances. And that’s what football is all about it, building a community who will be there to cheer you on whatever the weather.
Do clubs need to alter their ticket and finance infrastructure to accommodate Novuna finance options?
No, and this is perhaps one of our best features. The club can simply add a link from their site into our custom-made season ticket pages and we do the rest! Zero integration, zero development costs and zero FCA fees.
Why should clubs choose to work with Novuna?
Choosing us means there’s zero financial risk for your club and, thanks to our fast onboarding, you could be offering the option within a couple of weeks. So, if you’re looking for affordable payment options for your fans that boosts your revenue and stabilises your cashflow, look no further.
How can clubs find out more? If you want to have a chat about what Novuna can do for your club – no obligation – just reach out directly.
Sandip Patel can be contacted at: Sandip.patel@novuna.co.uk or visit: www.novuna.co.uk/Football-Finance
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