In Focus: Swan - Built-In Kit Builder
One of the most beautiful things about football is that neither two games are the same. You can have the same squad, the same stadium, even the same supporters, but when those players take to the field there’s no predicting what could happen over the course of ninety minutes.
In fact, it’s not just for ninety minutes. Every week, every year, every season, things change in football. There’s no way of knowing whether one moment of brilliance will translate to a successful season, or if a series of bad results will end in disappointment. But every week fans continue to return to the stadium, and every week your club must do its best to not only keep them in their seats but keep them feeling like part of the team.
One easy solution: the shirts
A team’s jersey is like an emblem of the club itself. A collector’s item. A statement that can be worn in the local park, pinned up behind a glass frame or thrown into the crowd after a 90th minute winner. Each club’s fans deserve a shirt they can wear with pride, one they can personalise however they choose and one that is always available regardless of fixture, seasonality or signings.
Kit Builder from Swan makes this possible
With Kit Builder, you can offer fans a professional kit personalisation tool both instore and online, meaning they can walk out the same day with their chosen name and number on the back. Kit Builder forms part of your point-of-sale, integrating seamlessly into the ecommerce journey and providing staff at tills with information immediately. The tool syncs with stock management meaning you’re never caught short on orders, re-ordering happens automatically and you never run out of letters to spell that new star signing’s name.
All of this combines to not only delight fans but bring more revenue into your club. Here’s how:
Increased up-selling opportunities in-store
Whenever a shirt is bought in your club store, your staff can quickly capture any personalisation requests and show a live preview of what the item will look like on customer-facing screens. This encourages customers to add a name to their purchase, increasing the order value and bringing in more revenue.
Higher average basket value online
When shopping online customers are immediately shown personalisation options on any items which qualify, choosing from pre-populated squad names or adding their own. This step is naturally included in the customer journey, so it doesn’t add any considerable time onto the checkout and keeps fans engaged as they consider their personalisation options. A preview image is then displayed, further encouraging the purchase and leading to an increase in revenue.
Accurate inventory management and stock re-ordering
Automatic inventory ordering can be triggered when certain stock items are low based on the personalisation choices, ensuring that you never run out of bestsellers. This protects consistent sales and limits the likelihood of stockouts or over-ordering, ensuring your warehouse always meets the needs of your fans.
Ready to level-up the game for your fans?
Kit Builder from Swan is a necessary edition to all modern football clubs, helping delight fans with personalisation and increase club revenue.
If you want to find out more about getting started, speak to a member of the Swan Retail team, visit: www.swanretail.co.uk/sports-stadiums
