Infinite Athlete Hires New General Manager For Europe
Infinite Athlete, a cutting-edge and comprehensive technology company, is adding a global business development role to its leadership team with veteran executive Teodora Ivanova-Limon.
In her role as General Manager of Europe, Ivanova-Limon will lead business development, strategic partnerships and investments that support long-term growth and new opportunities for Infinite Athlete.
Ivanova-Limon brings over 15 years of experience in commercialising leading-edge technologies across sports, media and entertainment. Prior to joining the Infinite Athlete team, she served as the VP of Global Football at Dapper Labs – the creators of NBA Top Shot and pioneers of sports digital collectibles.
Ivanova-Limon spent 12 years at Google where she worked on scaling organisations and vertical strategies for Google Search and Play, as well as building commercial relationships with some of the world’s largest data and content providers.
She led partnership deals for live global football data, launched FIFA World Cup and Olympics experiences on Google Search and YouTube, and negotiated content relationships with BBC and other European media conglomerates.
Charlie Ebersol, CEO of Infinite Athlete, said: “Europe, and European football in particular, has become a focal point of our company, thanks in large part to the successful launch of our Match View Experience (MVX) product with Chelsea Football Club.
“Our hope is to continue to offer access and opportunity across more clubs and leagues and help them to create their own revolutionary experience with our proprietary technology. With that goal in mind, we are thrilled to add Teodora – a proven sports and technology veteran, to build out our European business strategy and growth efforts.”
Infinite Athlete is the comprehensive and industry-leading platform for sports technology, a single solution from which global leagues, clubs, and teams can improve all aspects of broadcast viewing, athlete performance, fan experience, coaching, and operations to empower a better experience, with greater opportunities across the landscape of global sports for athletes, fans, and the game.
Ivanova-Limon, said: “With my background in sports technology and executing innovative partnerships and deals, this role at Infinite Athlete was just what I was looking for as I continue to elevate the next chapter in my career.”
“I look forward to bringing more cutting-edge technology solutions across sports clubs and leagues and expand our Infinite Athlete offerings into Europe. I fully believe that this technology has the potential to transform the business of sports and change the landscape for everyone – athletes, fans and the game.
“Europe is the home of the biggest sport in the world, and I am excited to play a small role in how technology shapes the future of football.”
Infinite Athlete is the parent company for Tempus Ex Machina and Biocore, combining sports video and data technology with safety and performance analytics, run by world-leading biomechanical engineers and scientists.
Ivanova-Limon has a Computer Science and Mathematics degree from Williams College and an MBA from Harvard Business School. A native of Bulgaria, she now resides in London.
