JD Becomes Norwich City’s Official Shirt Sleeve Partner

JD is to become Norwich City’s official shirt sleeve partner for the 2021-22 Premier League season.



The JD logo will feature on the sleeve of the Canaries first-team on its home, away and third kits for the new season, as well as adult and junior replica kits.


Working closely with the club, JD will be supporting their partnership with a wide range of activations and opportunities, locally and through its growing international base.


JD will join new front of shirt partner Lotus and technical kit partner Joma as new Principal Partners for the club.


Head of commercial development, Ben Tunnell, said: “We are delighted to welcome JD Sports as our new sleeve sponsor and Principal Partner.


“JD is one of the country’s leading high street brands, whose exciting marketing aspirations help symbolise our own ambition for the upcoming 2021-22 Premier League season.”


“Our first team’s shirt will be supported by three tremendous partners in Lotus, Joma and JD and is testament to the work of many at Carrow Road who have worked to ensure Norwich are seen as an exciting commercial opportunity for brands.”