JD Sports are once again a Principal Partner of Soccer Aid for Unicef – the third successive time they have partnered with the game.

The partnership will see JD Sports feature prominently throughout the marketing campaign in the weeks leading up to the match and also the game itself, which this year takes place at Chelsea’s Stamford Bridge.


This latest agreement builds on a successful historical partnership between the global sports fashion retailer and the original charity football match, with JD’s first involvement in the match coming in 2016.


Peter Cowgill, Executive Chairman, JD Sports: “Soccer Aid for Unicef and JD Sports have a longstanding relationship and we are delighted to have extended this. We are proud to be supporting the campaign in the weeks leading up to the match and the game itself, in June, which we are all looking forward to.”


Shane Horgan, Director of Strategic Development, Soccer Aid Productions: “We’re delighted to welcome JD Sports back as a Principal Partner for Soccer Aid for Unicef 2019. Their support and generosity is invaluable and partnering with them allows us to raise important funds for Unicef.”


This year’s England team will be managed by Sam Allardyce and Good Morning Britain host Susanna Reid. The players announced so far for the ‘home’ side include: Sir Mo Farah; Jamie Redknapp; Mark Wright; Joe Wicks, Joe Cole and Ben Shephard. 


Harry Redknapp and Piers Morgan are managing the Soccer Aid World XI team. To date, their squad includes: Didier Drogba; Usain Bolt; Ricardo Carvalho; Michael Essien, One Direction star Niall Horan and Line of Duty actor Martin Compston.


Tickets for Soccer Aid for Unicef 2019 – on Sunday 16th June, at Stamford Bridge – are available now at socceraid.org.uk/tickets/ or by calling 0207 386 2019. Tickets are priced at £10 for under-16s and £20 for adults, meaning a family of four can attend for £60. 


The match will be broadcast live on ITV and STV. The money raised will go towards Unicef’s vital work protecting children in danger around the world. 100% of all public donations to Soccer Aid for Unicef will go towards supporting the vital work protecting children in the UK and globally.


£30 million has already been raised by Soccer Aid for Unicef since its inception.