Jude Bellingham Brings The Energy With Lucozade Deal

Lucozade has announced England and Real Madrid footballer Jude Bellingham as its newest athlete in a new multi-year partnership.

Bellingham will be the face of Lucozade’s new multi-million pound ‘Bring the Energy’ TV campaign.

The signing comes ahead of a big couple of months for the 20-year-old midfielder who will be pivotal for the England national team this summer. Not before he has the chance to add to his silverware collection at Wembley Stadium, connected by EE, on June 1st in the UEFA Champions League Final. 

The new relationship with Jude Bellingham builds on Lucozade’s long-term partnership with the England senior men’s and women’s football teams as the sports drink has supported the national team for the last 17 years.

Matt Riches, Head of Partnerships at Lucozade, said: “Jude embodies what we’re all about at Lucozade so this is a massive moment for our brand.

“He epitomises our Bring the Energy campaign and we know he’s going to take it to the next level.

“The next few months for Jude and the England team are going to be huge and we’re excited to be with him every step of the way.”

Image: Michael Regan – The FA/The FA via Getty Images