Kindred Deepens Its Partnership With Rangers FC
Rangers Charity Foundation’s mental health project ‘Team Talk’ has been boosted by the significant renewed investment from Kindred and the donation of its front-of-shirt sponsorship to the project for Rangers’ Europa League semi-final tie – as the Group continues to highlight how a new model of sponsorship focused on communities is possible.
Kindred Group plc (Kindred) has renewed its investment in ‘Team Talk’, which will see a significant investment as Rangers Charity Foundation continue to develop the programme.
Team Talk has already helped numerous of men across Glasgow to seek advice, help and encouragement to discuss their mental health, thanks to initial funding received from Kindred last year.
Alongside the renewal Kindred Group announced the donation of its front-of-shirt sponsorship to the ‘Team Talk’ project’s logo. The shirts were worn for the club’s semi-final at RB Leipzig on Thursday 28th April 2022, and if Rangers progress to the final they will be worn again in May.
“The investment we are announcing today means Rangers Charity Foundation can continue the fantastic progress it made during the first year of the project,” said, Neil Banbury, General Manager UK, Kindred Group.
“Using the unique relationship supporters have with their local club, we hope to reach hundreds more men with the expanded mental health support services who would otherwise be suffering in silence.”
Connal Cochrane, Director at the Rangers Foundation, added: “The investment from Kindred Group has already been fantastic for our Team Talk project. It is the first time one of the club’s main sponsors has made such a significant and targeted investment in the local community.
“We know talking can save lives and we can now extend the programme for another year, building on the success it had last year. This will allow existing and new participants to attend our weekly programme which has already had tangible benefit for their mental health and wellbeing and allowed the group to start forming connections with each other as well as be supported by our staff in a safe space.”
