LaLiga & Banco Santander To End Current Sponsorship
LaLiga and Banco Santander have announced by mutual agreement to terminate the current sponsorship contract that the bank has had with the competition since the 2016/2017 season.
The change, which will take effect from the 2023/2024 campaign onwards, is the result of a joint decision by both organisations to explore new ways of collaboration, both together and with third parties.
LaLiga will announce new developments regarding the competition’s naming rights from the 2023/24 season onwards in the coming weeks.
LaLiga president Javier Tebas, said: “We thank you for the trust you have placed in LaLiga over the years, and we are convinced that we will continue to collaborate on future projects with Banco Santander in order to grow and promote both brands.”
Antonio Simões, Regional Head of Europe and CEO of Santander Spain, added: “We are delighted with our partnership with LaLiga over the years and are keen to explore further avenues of collaboration.”
Both organisations have developed a close and fruitful relationship during the six seasons of collaboration, with great achievements that go beyond just advertising presence, involving strategic national and international development projects, in digital environments and at an observable level for football fans.
The 2022/23 season will be the final season of collaboration as the main sponsor of the competition and both organisations have expressed their commitment to continue in the same line and with the same dedication to maximise the benefits of the sponsorship and contribute to achieving mutual growth objectives.