Laliga Gives EIClasico New Brand Identity

Laliga has created a new logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.



The branding project’s aim is to reflect the DNA of what this legendary encounter symbolises: rivalry, strength, passion, technology, innovation, dynamism, entertainment and globality.


This new image will be yet another asset in Laliga’s bid to enhance the brand value of its competition and its clubs, which can be featured at all international events and activations held around this match as part of Laliga’s internationalisation strategy.


This initiative shows Laliga working more closely with its clubs to promote the competition and its most iconic matches, including not only EIClasico but also El Gran Derbi, El Derbi de Madrid and El Derbi Vasco, among others.


Laliga is preparing a major launch of this new visual identity to coincide with the next EIClasico, set to be played in October. It will be implemented across all media outlets and actions that Laliga rolls out, both nationally and internationally, through promotions, digital and media campaigns, international media activations, press conferences, and international events.