LaLiga Looks To Next Decade With EA Sports Partnership
Electronic Arts (EA) and LaLiga have announced a long-term partnership that will continue to offer unrivalled authenticity to EA SPORTS™ FIFA players for the next 10 years.
Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organisations will expand their efforts to create world-leading football entertainment.
The partnership includes a joint commitment to grow fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander.
EA SPORTS FIFA 20 for console and PC is the most-played game in franchise history. Unique players have increased 10 percent year-over-year and daily active players reached an all-time engagement high. Fans are watching record volumes of EA SPORTS FIFA content as more than 12 billion minutes have been viewed on Twitch since launch–the equivalent of more than 133 million traditional football matches.
The 260 percent year-over-year growth* in EA SPORTS FIFA content viewership was also fueled by the recent global EA SPORTS FIFA Stay and Play Cup that aired to millions in more than 100 countries.
“Our vision is to grow the love of sport through our games and services, and with strategic partnerships with iconic organizations like LaLiga, we’re uniquely positioned to deliver unrivaled authenticity and innovation in the years to come,” said Cam Weber, Executive Vice President & Group GM, EA SPORTS.
“Our joint commitment will enable both immediate impacts for the next EA SPORTS FIFA experience, and long-term opportunities to continue to strengthen LaLiga fan engagement over the next decade.”
“This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFA every day,” said Javier Tebas, President of LaLiga.
“We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide.”
Future details on EA SPORTS FIFA and eLaLiga Santander will be announced later. For more information about EA SPORTS, please visit www.easports.com.
*Source data provided by Stream Hatchet comparing May 2019 vs. May 2020 Twitch watch hours.