LaLiga Signs Riyadh Season As An Official Sponsor
Riyadh Season has signed a partnership agreement with LaLiga, the Spanish football league.
The agreement was signed by LaLiga President Javier Tebas and the CEO of the General Entertainment Authority (GEA), Engineer Faisal Bafarat, marking a three-season partnership that positions Riyadh Season as the official sponsor of one of the world’s strongest football leagues.
In a statement, Javier Tebas, President of LaLiga, highlighted the strategic importance of Saudi Arabia to LaLiga.
He added that LaLiga is committed to fostering the growth of the sports and entertainment industry in the Kingdom by supporting distinguished initiatives like Riyadh Season.
LaLiga Ambassador, David Villa, expressed his confidence that the partnership with Saudi Arabia would open new avenues for collaboration.
He emphasised that football in the Kingdom has experienced tremendous growth in recent years, making it an ideal partner.
The partnership, which reflects Riyadh Season’s global presence, aims to organise promotional activities for both brands and implement joint initiatives targeting football fans and visitors to Riyadh Season, further enhancing the season’s appeal as a global destination.
Image: LaLiga