LALIGA & SportBoost Hold Sport-Applied AI Event “MEET LALIGA”
LALIGA and SportBoost have organised the first conference on sport-applied artificial intelligence (AI).
The event, known as MEET LALIGA, involved numerous personalities from the world of sport, including athletes and LALIGA EA SPORTS and LALIGA HYPERMOTION club executives, as well as experts in artificial intelligence from leading organisations such as Repsol, Microsoft, Telefónica and OdiseIA.
The event was opened by LALIGA President, Javier Tebas, who said: “At LALIGA, we have been using AI and similar technologies to our benefit for more than four years.
“Blackhole, Marauder, Tyche, and Mediacoach are some of the applications we use at LALIGA every day in order to improve our productivity and results.
“Being here today, and presenting the MEET LALIGA initiative together with SportBoost, is a highlight for us as we are leaders in the fundamental field of Artificial Intelligence”.
Iker Casillas, founder of the startup accelerator SportBoost, added: “Since its creation, SportBoost has been focused on helping technology startups that can boost and offer benefits to sport. From the beginning, we have supported many companies that use AI in their technological products.
“Thanks to the close relationship we have with LALIGA, we will always be on the lookout for new solutions in this field.”
Over the course of the day, various roundtables analysed the role of artificial intelligence applied to sport, as well as to companies linked to the industry.
The future of this branch of technology was also discussed, as well as the benefits and possible risks that might be seen in the coming years.
At the event, a roundtable titled “AI case studies and opportunities” featured LALIGA clubs. Participants included Imanol Eguskiza, Innovation & Venture Manager at Barça Innovation Hub; Esteve Rodríguez, Head of Project Management Data Department at Sevilla FC; Aitor Jiménez, Chief Strategy, Innovation and New Business Officer for Deportivo Alavés; and Alex Ugarrio, Atleti Lab Director and Deputy Director of Digital Development Atlético de Madrid.
Each spoke about how AI is becoming increasingly important in the innovation and technology departments at LALIGA EA SPORTS and LALIGA HYPERMOTION clubs and outlined successful examples of artificial intelligence being implemented at their respective clubs.
Through this event, LALIGA and SportBoost have positioned artificial intelligence in the sports sector as a differentiating, significant and crucial element for the development of technology in the present as well as the future.
The artificial intelligence market is expected to be worth $1,812bn by 2030, according to Grand View Research, Inc. The global artificial intelligence market was estimated to be worth $136.6bn in 2022 and is expected have a compound annual growth rate (CAGR) of over 37.3% between 2023 and 2030.
For this reason, for LALIGA and its clubs, the commitment to artificial intelligence stands as a cornerstone of its areas of innovation, as it seeks to continue to advance and position itself as a global leader in both the sports and technology sectors.
Image: LALIGA
