UK online casino company, 32Red has been announced as the new Official Shirt Sponsor of Leeds United.

The new sponsorship deal will see the 32Red logo adorn the front of Leeds United’s playing kit for the next three seasons, commencing in July 2016.

The partnership will provide 32Red with a strategic platform to further increase awareness of their brand, with extensive brand visibility inside Elland Road and across the club’s various media platforms.

32Red have recently sponsored both Swansea City and Aston Villa in the Premier League, as well as Scottish giants Rangers.

Paul Bell, Leeds United’s Executive Director, said: “We are delighted to announce a three-year shirt sponsorship deal with 32Red PLC, the UK’s premier online casino entertainment brand. We are hugely excited by this partnership and the opportunities it will deliver for all involved.

“32Red are a modern, forward-thinking brand with a long-standing and successful history of sponsoring high-profile teams within football and we are delighted to welcome them into our commercial partners programme.

“We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support.”

Ed Ware, CEO of 32Red, added: “We are delighted to be working with Leeds United Football Club, a true giant of English football with an amazing and passionate fan-base.”