Uber and Leeds United Football Club are joining forces to help reduce congestion and address the transport challenges around Elland Road.
As part of the partnership Uber will encourage people not to drive to the stadium but to leave their cars at home and use the Uber app to connect to public transport options. Not only will this help to reduce congestion around the stadium – it will also reduce emissions in the city.
Uber and Leeds United share a long-term goal of using technology to facilitate smart urban mobility that is affordable, safe, and highly efficient as part of the fan experience. This includes:
Creating an integrated Leeds United and Uber Fan Experience.
Making travel with Uber part of the matchday experience for fans, whether that’s locally in Leeds or at away games across the UK.
Reducing private car use and peak congestion in and around Elland Road.
Get more visitors out of their own cars and using Uber and public transport by helping to optimise the pick-up, drop off and traffic flow experiences to reduce congestion, parking and pollution.
Leveraging innovative technology, data and expertise to support smarter public and community planning decisions.
Uber and Leeds United will work closely on a sustainable transport plan as part of a core component of the Elland Road 2020 regeneration plan.
The tie up will kick off this weekend ahead of the Barnsley game where fans will notice dedicated Uber pick up and drop off points.
Leeds United, managing director, Angus Kinnear, said: “This is a really exciting partnership for the club and we hope the fans will enjoy it.
“Getting to and from the stadium will now be a seamless experience and we’re exploring ways to make help fans travel for away games as well. Leaving the area after a game in private cars can lead to congestion and long wait times, so this deal will really help cut down congestion in the area.”
Tom Elvidge, General Manager UK, Uber, added: “We’re delighted to be working with Leeds United and have some very ambitious plans to help them create the best fan experience possible, while helping to reduce congestion and improve air quality.
“Uber provides a great option for people travelling to games as they don’t have to worry about parking and can enjoy a drink or two. As a Leeds fan I can’t wait for my next trip to Elland Road!”.