LFC & EA SPORTS FC Renew Long-Term Partnership
Liverpool FC and EA SPORTS have announced the continuation of their successful partnership, taking it beyond a decade.
Over the course of the partnership, LFC and EA SPORTS have collaborated on a range of successful activations, including the annual player Ratings Reveal series, which has generated more than 115 million views and 6.6 million engagements across LFC’s social channels.
The renewed partnership will build on that work across both Liverpool FC’s men’s and women’s teams, with an increased focus on LFC Women. Supporters can expect to see more content featuring the women’s team, including activity from the AXA Melwood Training Centre.
The next chapter of the partnership coincides with the launch of EA SPORTS FC™ 27, with Liverpool FC set to feature prominently across the new game.
Ben Latty, Chief Commercial Officer at Liverpool FC, said: “We’re delighted to continue our relationship with EA SPORTS and extend a partnership that will now span more than a decade.
“Over that time, we’ve worked together on some brilliant campaigns and content, finding new ways for our supporters around the world to engage with the club through gaming.
“What’s particularly exciting about this next chapter is the opportunity to build on that even further. An important part of that is the increased focus on Liverpool FC Women. We want our partnerships to represent the whole club, and we’re looking forward to working with EA SPORTS to create more content and experiences around the women’s team.
“EA SPORTS has been a fantastic partner to the club, and we’re excited to continue building on what has already been a really successful relationship.”
James Salmon, Senior Director of Partnership Marketing at EA Sports FC, added: “We’re incredibly proud to continue our long-standing partnership with Liverpool FC, a club defined by its history, global influence and one of the most passionate fanbases in world football.
“For more than a decade, we’ve shared an ambition to bring football and gaming closer together, and we’re excited to build on that relationship across the whole club and create even more meaningful connections with Reds around the world.”
Image: LFC
