LFP Scores Long-Term Agreement With WSC Sports
The Ligue de Football Professionnel, commonly known as the LFP, has entered a five-year agreement with WSC Sports to create AI-tailored content experiences that showcase the strength and style of Ligue 1 McDonald’s, Ligue 2 BKT2, and the Trophée des Champions with worldwide audiences.
The governing body that runs the major professional football leagues in France will leverage WSC Sports’ AI-powered sports content technology to overhaul its content creation and distribution processes, accelerating the LFPs digital content strategy and enabling the league and its clubs to deepen and grow the connection with their fans all year round.
The scope of the agreement will see WSC Sports analyse every Ligue 1 McDonald’s, Ligue 2 BKT and Trophée des Champions match in real-time through its all-in-one AI-driven platform, automating the creation, management and distribution of video content.
WSC Sports’ technology will create a wide range of personalised content in different durations, formats and aspect ratios, for use across all LFP platforms and viewing channels.
The wide-ranging partnership will see the LFP leverage WSC Sports platform to produce a range of tailored long and short-form content with automated graphical elements for use on league websites, apps and social media channels. This content will also be shared with LFP international broadcast partners via a dedicated media hub.
In addition to creating real-time content during this season’s matches, WSC Sports will also analyse 20-years’ worth of Ligue 1 and 2 matches from its archives. This will enable thousands of memorable moments to be easily reproduced into any aspect ratio to fit any platform, helping LFP clubs and competitions better connect to younger fans who are increasingly inspired and engaged via vertical video platforms.
“The LFP is opening a new chapter in its history as part of the strategic plan that transforms the perception of our championships, delivers an experience that meets and exceeds the expectations of existing fans and new audiences, and ensures our football remains culturally relevant,” comments Ben Morel, CEO at LFP Media.
“Our digital content strategy is absolutely central to our broader objectives, we are therefore thrilled to partner with WSC Sports, a proven pioneer when it comes to AI-tailored content experiences. Their platform will propel our ability to produce and share more content on LFP channels and with our global broadcast partners for worldwide distribution.
“Innovation is at the heart of the LFP and we are extremely excited to start this journey with WSC Sports. We know our fans are extremely passionate and we want to provide more of the content they covet, tailored to their evolving consumption preferences. This collaboration will enable us to deliver more fan-first experiences that will ultimately help retain and grow our fanbase,” Ben added.
“This is a hugely significant partnership for WSC Sports and an exciting time to be joining forces with the LFP to help power their transformation strategy from a content perspective. The LFP clearly recognises the need to provide fans with the best possible digital content experience to meet their ever-growing demand across all platforms,” says Aviv Arnon, Chief Business Development Officer and Co-Founder, WSC Sports.
“We are delighted to be establishing AI-powered automated content creation that will significantly scale the production and distribution of video content for the league and its clubs. This will help unlock the potential of the LFP’s competitions by expanding content reach, growing fandom, and unlocking revenue opportunities,” Arnon added.
The LFP is the latest football partner to join a growing community of 490 leagues, teams and broadcasters that are utilizing WSC Sports’ platform including ESPN, YouTubeTV, the NBA, Bundesliga, LALIGA, Serie A, plus a host of clubs from Europe’s top five leagues.
