Lincoln City Beds In Mattress Online Partnership

Lincoln City has embarked on a new partnership with fast-growing retailer Mattress Online for the 2021/22 football season, the first of its kind for the mattress and bed retailer. 



Speaking of the partnership, Mattress Online CEO Steve Adams, said: “We’re very much a family here at Mattress Online and that same sentiment resonates with the supporters, staff and players at Lincoln City.


“Teamwork has been the crux of our operations from day one and particularly over the last 18 months. It hasn’t been easy for lower league professional teams either during the pandemic and I’m pleased we’re able to establish this new partnership and work together.


“We were impressed by the club’s digital capabilities and that’s one of the reasons we’ve developed this partnership.”


Steve continued: “Seeing our branding on the perimeter boards at the LNER Stadium during the matches is going to be great, and we are really looking forward to supporting the team this season.”


Andrew Whitham, Lincoln City’s Director of Commercial Affairs, added: “The club have made huge strides in understanding the digital market and being involved with a market leader like Mattress Online is a fantastic marker for the work done in this space.


“It is great to see online retailers seeing the benefits of being involved with Lincoln City and connecting with our loyal fans.”

Image: Mattress Online CEO Steve Adams enjoys a kickabout with his team at the company’s headquarters in Rotherham.