Liverpool Extend Multi-Year Partnership With Coca-Cola
Liverpool FC and The Coca-Cola Company have extended their partnership, which includes deeper integration at Anfield and expands Coca-Cola’s support for LFC Women.
Since first partnering in 2020, Liverpool and Coca-Cola have collaborated on a range of fan-focused activations and will continue developing engaging experiences for fans.
Coca-Cola will also continue to have pouring rights across its full portfolio of beverages on matchdays at Anfield and at club events.
Ben Latty, Chief Commercial Officer at Liverpool, said: “We’re thrilled to be extending our partnership with Coca-Cola, with a continued focus on enhancing the matchday experience at Anfield and expanding their support for LFC Women.
“Coca-Cola has helped us deliver some brilliant campaigns over the past few years, from unforgettable matchday activations to community-driven initiatives through LFC Foundation. With this renewed agreement, we’re looking forward to creating even more moments that celebrate both our men’s and women’s teams.”
Javier Meza, President of Marketing, Europe, Coca-Cola, added: “Liverpool Football Club stands as one of the most storied and influential clubs in world football, with a historical legacy and a passionate global fanbase. We’re excited to continue sharing moments of refreshment and enjoyment with fans through our partnership with the club.”
Image: LFC/Coca-Cola
