Liverpool FC Remains Most Engaged Premier League Club On Social Media
Liverpool FC have secured the highest social engagement in the Premier League for the second season in a row and marks their most successful season ever on social media.
According to figures from Blinkfire Analytics*, Liverpool are just shy of 1.7bn engagements across all platforms during their title winning campaign. This is 10% more than last season and 45% above the second most engaged club in the league this season.
The day they won their 20th league title in April is their most engaged day on social media with over 60.7m engagements in 24 hours.
Their Premier League title win is also the most engaged league title trophy lift in Europe – more than the winners of LaLiga, Ligue 1, Serie A and Bundesliga.
The latest broadcast figures up until March 2025 from Nielsen show that Liverpool FC are still the number one most watched Premier League club globally with 504 million cumulative viewers.
They are now the only Premier League club to surpass 500 million views by March 2025. They also remained the most watched Premier League team on social media with 13.3 billion video views across all platforms.
LFC reached 11 million subscribers on YouTube earlier in the year, after receiving the Diamond Play Button back in May 2024 for reaching 10 million subscribers on the channel – the first in the Premier League club to reach this milestone.
They have also launched three new WhatsApp channels this season – in Spanish, Portuguese and a dedicated channel for LFC women.
The club continues to see this increase in engagements due to its highly creative and original organic content along with its matchday and behind-the-scenes content, featuring the men’s and women’s team.
*All figures from Blinkfire Analytics are pulled from across all major social media platforms including Facebook, Instagram, Threads, X, TikTok and YouTube.
