Liverpool FC To Open Oxford Street Retail Store
Liverpool FC is set to open a new retail store on London’s Oxford Street in May 2026, further expanding the club’s global merchandising footprint.
The outlet will be Liverpool’s first standalone store in London and will place the club among a number of major international brands on one of the world’s busiest shopping streets.
The Oxford Street location will become the club’s eighth official store across the UK and Ireland and forms part of a wider global retail network that now spans 23 standalone stores. Liverpool says this represents more official retail outlets than any other sports team worldwide.
The store will offer official adidas kits, Liverpool FC own brand collections and a range of exclusive merchandise, alongside personalisation services for supporters. The design of the shop will take inspiration from the club’s flagship retail concept at Anfield, bringing elements of the stadium experience into the central London location.
Up to 16 new jobs are expected to be created as part of the opening.
Lee Dwerryhouse, Senior Vice President of Merchandising at Liverpool FC, said the move represents a major milestone in the club’s retail strategy.
“Opening on Oxford Street is a significant milestone in our retail journey and a proud moment for Liverpool FC. Being present in one of the most famous shopping destinations in the world allows us to connect with even more fans and bring the LFC retail experience to a truly global audience.”
The opening forms part of Liverpool’s wider retail growth strategy as the club continues to strengthen its global brand presence through physical and digital retail channels.
