Liverpool & Husqvarna Break New Ground With Unique Global Partnership

Liverpool Football Club has welcomed Husqvarna to its partnership family. As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of Liverpool, the first partnership of its kind for both parties.

Since 2021, Liverpool has been using Husqvarna robotic mowers to maintain the pristine conditions of the pitches and green spaces at AXA Training Centre and AXA Melwood Training Centre, supporting the grounds management team to ensure playing surfaces continue to be of the highest standard for players.

Through this partnership, Husqvarna’s state-of-the-art equipment and innovative solutions will be more deeply integrated into Liverpool’s groundskeeping teams’ daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training.

Ben Latty, Chief Commercial Officer at Liverpool, said: “We are thrilled to announce this partnership between Liverpool FC and Husqvarna, two premium market leaders united by their shared values and innovative approach.

“We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch.”

Husqvarna branding will feature on the digital LED boards during matches, reaching over 400 million TV viewers per season around the world.

Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna, said: “We are incredibly excited about the partnership with Liverpool Football Club, a globally recognised and prestigious institution that also shares our values, innovative approach and commitment to sustainability, it is truly a perfect match!

“Together, we bring unparalleled experiences to fans and customers worldwide and we look forward achieving great things on and off the field.”