Liverpool Signs Official Retail Partnership In China
Liverpool FC has announced a new official retail partnership with All Star Partners (ASP) in China.
All Star Partners are a leading sports and e-commerce retail company in China, focusing on sports licensing, merchandising and retail for top global sports clubs and organisations.
Working together, this new partnership will bring Chinese fans closer to the Reds with easier access to official retail merchandise via digital ecommerce marketplaces on the Tmall, Douyin and JD platforms.
This partnership will support LFC’s ambitions for growth in China and the wider Asia-Pacific region. The club will collaborate with ASP on product development, market expansion, e-commerce development and growing the LFC fanbase in the market.
Mike Cox, Senior Vice President Merchandising at Liverpool FC, said: “This is a huge moment for LFC to have a new official retail partner in China, and to do this working alongside ASP.
“This partnership is helping to further grow our digital global retail business. We’re looking forward to seeing what we can bring to the Chinese supporters and make them feel a part of the LFC family”.
Luo Bin, CEO of ASP, added: “For us, it’s a great honour to be an official retail partner of Liverpool FC in China.
“We will bring them more and more great LFC official products, and make sure they will have shopping experiences better than ever. We are very confident that the Reds lifestyle and spirit will keep inspiring more fans in China.”
Image: LFC
