Liverpool Football Club is dedicating Saturday’s Premier League fixture against Swansea City to celebrate the work of Kick It Out, football’s equality and inclusion organisation.
The Reds will host a variety of activities throughout the week to highlight Kick It Out’s ‘Call Full Time On Hate’ initiative, which aims to utilise and engage the collective force of football to tackle discrimination and hate incidents at every level of the game.
The Club’s charity, Liverpool FC Foundation, will host a hate crime education session to 12 local schools as part of its schools’ tournament with The Anthony Walker Foundation.
Representatives from Stop Hate UK, the Police and Crime Commissioner, Daisy Inclusive UK and The Anthony Walker Foundation will be present in the fan zones and around the stadium on Saturday to talk to fans about the support services that are available.
Free Kick It Out merchandise will also be available in the fan zones for supporters.
The Red Neighbours’ Young Fan Support Team will proudly fly a LFC and Kick It Out flag on the pitch before kick-off and both the LFC and Swansea players will wear Kick It Out t-shirts during the warm-up.
Since 1993, Kick It Out has worked throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.
The ‘Call Full Time On Hate’ initiative, which was launched at the beginning of the 2016/17 season, also seeks to highlight the positive messages of inclusion echoed by the football authorities, clubs, players, managers and supporters’ groups.
Lord Herman Ouseley, Chair of Kick It Out, added: “Our anti-hate initiative aims to build on existing positive education and awareness-raising projects supported by clubs and their Foundations in their local communities.
“Football is at the forefront of helping its fans, players and young people in their local communities to understand the damaging effects of prejudice and discriminatory abuse.
“Call Full Time On Hate aims to ensure the game remains as inclusive and welcoming as possible and that it reiterates a zero tolerance approach to discrimination.”