Liverpool & Tottenham Announce Coca-Cola Partnership

Liverpool and Tottenham Hotspur have announced partnerships with Coca-Cola.

The long-term partnership with the two leading Premier League clubs builds on Coca-Cola’s rich heritage of supporting football from grassroots level to the world stage and comes at a pivotal moment in the sporting calendar, just ahead of the FIFA World Cup 2022™.

Ben Latty, Commercial Director at Liverpool Football Club, said: “We are delighted to have Coca-Cola join our family of official partners. We’re really excited to grow this partnership together and we extend a very warm welcome to Anfield, to Coca-Cola.

“We understand the vital importance of teaming up with a like-minded brand and using our combined reach in positive ways.

“The ambition, with all of our partnerships, is to work with the most inspiring and innovative brands in the world and Coca-Cola fits this ambition in every way.”

Todd Kline, Chief Commercial Officer of Tottenham Hotspur, added: “We’re pleased to add Coca-Cola to our growing family of partners.

“Coca-Cola has a long history of supporting football and we are excited to bring its products to our stadium as well as give our fans across the continent opportunities to win money-can’t-buy prizes.”

Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola, said: “Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”